Event marketing on a budget

We’d all love to be able to promote our events across all media with no regard for cost. For the vast majority of businesses however, that’s just not possible. And for many new, small and medium businesses, budget can be everything.

Events are a great way to announce your arrival in the marketplace, grow your brand and gain new customers. Just because you don’t have a big budget doesn’t mean you can’t run a big and successful event. At DigitalPrintingIreland.ie many of our customers are from small businesses that simply can’t afford big budget advertising. We thought you might like a few tips on how you can market and promote your event on a budget.

Get creative with a sticker campaign

We print stickers from as small as 25mm diameter; perfect for teaser campaigns or for targeting potential event-goers and customers wherever they might go. You can also use our stickers and labels to advertise your event on your packaging or other marketing material. Some customers even give away stickers as free gifts. Our stickers go all the way up to A3 size and they’re a hugely effective, low cost marketing option.

Partner up with other companies

You can offer services to other companies if they’ll help sponsor your event or provide goods or advertising. And if you link on each other’s websites, both companies will perform better on search engines – a great incentive for any modern business.

Advertise with see-through window graphics.

Clean, clear and effective, see-through window graphics are perfect for vehicle rear windows and retail or business windows. Your graphics and colours will be sharp, clear and easily visible from the outside, while those inside can still see out. Great for your shop front or for advertising on the move.

Create an event hashtag and QR code

Create hashtags to drive traffic to your website and social media pages. Include them on all your printed marketing. Ask sponsors, attendees and customers to use your hashtags on their social media. Not only do hashtags create interest, but they encourage interaction with potential customers.

QR codes are great for driving traffic to online event pages. Add them to your printed marketing in the run up to your event and watch the interest build!

At DigitalPrintingIreland.ie we help our customers with all types of advertising and event marketing including business cards, stickers, leaflets, brochures, posters, vinyl banners and display stands. You’ll be surprised at just how little it can cost to promote your business with any of our products. You can get instant quotes, upload artwork and order online. You can even download templates so you know that your artwork is perfect for print. Visit us on www.DigitalPrintingIreland.ie or contact our experienced print team today!