What makes the perfect letterhead?

Letterhead printing is nuanced and complex. Everyone has their own opinion on what constitutes the perfect end result, so it’s hard to figure out what the ultimate design guideline is. But don’t worry, DigitalPrintingIreland.ie is here to help. In this post, we show you the critical factors that make up the perfect printed letterhead. You’re welcome.

What is a letterhead?

Before we get into the nitty-gritty, let us explain what a letterhead even is. In essence, letterheads are branded business correspondence documents. Along the heading or the footer, branded letterheads include things such as a business logo, marketing message and relevant contact information. However, the information provided will vary depending on the business type, i.e. a sole trader, partnership or limited company. High-quality letterheads position businesses as professional and reputable organisations, serving as an effective marketing tool within direct mail campaigns.

What makes the perfect letterhead?

Listed below are the most important design guidelines that constitute the perfect business letterhead.

1. Simplicity

The best letterheads are simple yet effective. As opposed to cluttering the page with needless information that is loosely related to your business, we recommend including only what is essential. ‘And what is that?’ you might ask. Check out the following checklist of information to include on your business letterhead:

• Logo
• Contact Number / Email Address
• Website URL
• Business Name
• Address
• Company Registration Number
• VAT Number
• Place of Registration

2. Branding

A letterhead is an extension of your business, right? So why design it in such a way that isn’t consistent with your other channels? Brand consistency is key in building your clients’ trust and enhancing your business reputation. Therefore, you must create letterheads that accurately convey your brand’s core values and key messaging.

3. Client-centric

When designing business letterheads, take a second to think about your recipients. Sending over-the-top, loud and trendy letterheads to your corporate, suit-and-tie clients is a surefire way to tarnish your brand image. The best letterheads are user-centric with a professional design that complements your typical client personas’.

Letterhead printing at DigitalPrintingIreland.ie

At www.DigitalPrintingIreland.ie, we use state of the art HP Indigo Presses for letterhead printing that ensure an amazing and professional end product. We offer both single and double-sided printing at a variety of sizes according to your requirements. When you buy online today at www.DigitalPrintingIreland.ie, you can get free delivery to Dublin and beyond when you spend €90 or over.