Top five exhibition marketing tips
Not sure how to promote your business at an exhibition? No problem – here are our top five exhibition marketing tips
Exhibitions and trade events are great for your business. They’re filled with exactly the sort of people you can turn into customers. If you use an exhibition well it can really increase your sales, your reach and your business. For how best to promote your business at an exhibition read our top five tips and see how the right promotion can really make that exhibition work for you.
1. Use the power of posters – everywhere
Posters are one of the oldest forms of advertising and still one of the most popular. Why? Because they work. Use posters around your stand or exhibition area but also in other locations throughout the venue. A good idea is to use headlines or images aimed at the specific event and its attendees – it all helps with getting your poster noticed. You can also decorate your stand with self-adhesive vinyl. With the right imagery, self-adhesive vinyl will really grab attention even from a distance and you can use it to great effect on table surfaces too.
Don’t limit yourself to only placing posters inside the venue. Get your brand or message at the forefront of visitors’ minds before they even enter the venue by using outdoor posters that are visible en route. With sizes ranging right up to 48 and 96 sheet billboard posters, you’re sure to get noticed before your competitors and in the business world that gives you a huge advantage.
2. Roll up banners – perfect promotion
Portable roll up banner stands are perfect for promoting your business at exhibitions. They’re light, easily transportable and highly effective for signposting your stand in a busy exhibition hall and for growing brand awareness. Roll up banners are affordable and come in a range of styles and sizes to suit any need.
3. The simple strut card
Often forgotten, strut cards are perfect for getting across a short, snappy message effectively. They don’t take up much room making them ideal for exhibition tables or counters, bars and surfaces where space is limited.
4. Easy promotion with presentation folders
Bringing some brochures, leaflets and flyers to an exhibition? Hand out all your printed marketing tidily in a printed presentation folder. People are much more likely to take and keep a folder than to carry around a lot of loose print.
5. Go large with PVC vinyl banners
If you want to go big with your exhibition promotion PVC vinyl banners are ideal. Printed with eyelets for easy hanging, your banner can go wherever you like, inside or out. They are often used outside exhibitions, hung from interior walls and ceilings or wrapped around the front and sides of tables.
Promotion is our business
If you need exhibition stands, posters, strut cards folders or any promotional print check out the range of products available at DigitalPrintingIreland.ie. Our award-winning website lets you choose from a full range of products, get prices, upload artwork and order online from wherever you are on your desktop or mobile device. To find out more about how we can help you promote your business at exhibitions visit www.DigitalPrintingIreland.ie today.
