Tricks of the trade show
How to get the most from events.
Exhibiting at trade shows and events is an excellent way to introduce your business to new markets. They’re full of people wanting to do business; however, they’re also full of competitors, so how do you make sure your business gets noticed above the rest?
Think big
If you’re exhibiting, think about how your booth will look when surrounded by many others; all determined to attract the attention of visitors, onlookers and passers by.
Large format posters can certainly do the trick. Many of the posters we print for customers are for events and exhibitions. That’s why our indoor poster range goes right up to 530 x 1524mm. If you want to go really large, check out our range of vinyl PVC banners. These can go inside or outdoors and are sure to get seen.
Of course, wall space isn’t always available. If that’s the case, roll up banners really announce your presence at any event. Standing tall at 2000mm when erect, roll-up banner stands are fully retractable and portable. They’re great for use in halls, lobbies or entrance areas and they can really get your message out to large numbers of people.
If you’ve more space, a pop-up-stand is guaranteed to grab attention. At over 3m wide x 2m tall, a well-designed pop-up stand will show your business as professional, serious and a real player in its field. All posters, stands and vinyls are printed on our high quality digital presses to produce rich, distinctive colours, so you – and your business – will give exactly the right impression.
“What have you got?”
Everyone likes offers, discounts and freebies. Of course, you don’t have to give away all your stuff! However, be ready with a good answer when people ask what show specials you have on offer. This is also a good time to give out postcards with competition entries, vouchers or discount codes. Using postcards to encourage further contact is a great example of getting the most from a trade show, even long after it’s finished.
Put yourself out there
Visit other stands. This gets your business in front of others and is very useful in building relationships. Other exhibitors will be happy to accept your business cards, so make sure you have plenty with you and that they’re professionally designed and perfectly printed. In fact, we often print business cards tailored for specific shows; a small but memorable touch. If you really want to make an impression, check out our luxury business cards. We guarantee they’ll get you remembered for all the right reasons. Ask for a sample pack today!
Brand, brand, brand!
Exhibiting or visiting, come prepared with your printed marketing. Trade shows are the perfect opportunity to hand out flyers, leaflets, postcards and business cards. You can advertise special offers, competitions, new products or simply introduce your business. Good consistent design and well printed, professional marketing will really increase awareness of your brand and ultimately increase sales.
Digitalprintingireland.ie take great pride in working with our customers as part of their marketing team. We’ve over 25 years’ experience in producing digital print of the very highest quality, so check out our website to see the full range of products we supply. Our team of experts really can help you get the very most from your trade show or event, so contact us today!
